Abandoned Cart Recovery Automation
A workflow that detects abandoned carts, waits an appropriate time, sends a relevant reminder and stops once the customer buys or opts out.
The problem
Many shoppers add items to a basket and leave without buying. Some were only browsing, but others were interrupted, unsure about delivery costs, or comparing options. Without a follow-up those potential sales are simply lost, and the store never learns why.
Basic cart reminders exist in most platforms, but they tend to be a single generic email. They may not consider basket contents, customer history or whether the person has since purchased another way. Doing it better means connecting several data sources and applying sensible rules about timing and frequency.
What it automates
Detecting abandoned carts and checkouts from your store platform
Excluding customers who have already purchased or been contacted recently
Waiting a configured period before the first reminder
Choosing the message and channel based on basket value and customer history
Including the actual items and a direct link back to the basket
Stopping the sequence on purchase or unsubscribe
Recording recovered orders so you can see what the workflow contributes
How it works
Capture the abandonment event
We connect to your store so that carts with a known contact address are recognised and tracked, respecting consent settings.
Apply timing and eligibility rules
Before anything is sent, the workflow checks for recent purchases, previous reminders and any exclusions you specify.
Generate the reminder
Messages reference the basket contents and can vary by segment, for example first-time versus returning customers.
Sequence and stop
A short series of reminders follows, ending as soon as the customer purchases, replies or opts out.
Measure recovered orders
Orders that follow a reminder are recorded so you can judge the workflow and adjust timing or content.
A good fit when
You run an online store with a meaningful number of unfinished checkouts
You capture email or phone details before the customer completes payment
Your platform's built-in reminder is a single generic message
You want to test timing and content rather than guess
Honest limits
It can only follow up shoppers you have lawful contact details and consent for, which is often a minority of abandoners.
Reminders recover some sales but do not fix underlying issues such as surprise shipping costs or a clumsy checkout.
Discounts in reminders can train customers to abandon carts deliberately, so we suggest using them sparingly.
Built by
Where this applies
Frequently asked questions
How long should we wait before sending a cart reminder?
There is no universal answer. A common starting point is within a few hours of abandonment, followed by later reminders, but the right timing depends on your products and audience. We set it up so you can test and adjust.
Does it work with Shopify or WooCommerce?
Most major store platforms expose cart or checkout events through APIs or webhooks, so a connection is usually possible. We confirm the exact data available from your platform and plan during scoping.
Is sending cart reminders legal?
It depends on where you and your customers are. Rules on consent, privacy notices and unsubscribe options apply, and they differ by country and channel. You should take legal advice; we build consent checks and opt-outs into the workflow.
Should we include a discount in the reminder?
Only if it suits your margins. Discounts can lift conversions but may teach customers to wait for one. Many stores start with a plain reminder and add an offer only to a later step or a specific segment.